Purchase preferences for online beauty and personal care products in India 2022

Published by A. Minhas, Jun 21, 2023
According to a survey conducted on the purchase preferences of Indian consumers for online beauty and personal care products in February 2022, effects on the skin and fragrance of products with delighter's scores of 7.4 and 5.5 are the most important factors for consumers while purchasing a beauty or personal care product online. In contrast, the price of the product with a delighter's score of 2.6 is the least important factor for online buyers.

Purchase preferences for online beauty and personal care products in India as of February 2022 (score 0 to 10)

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Release date

February 2022

Region

India

Survey time period

as of February 19, 2022

Number of respondents

25,996 respondents

Method of interview

Online survey

Supplementary notes

Specific date of survey was not mentioned by the source.

Category delighter's score is from 0 to 10.

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