Online purchase of spirits among consumers in Italy 2021, by age

Published by
T. Ozbun,
Jun 15, 2022
According to a survey conducted in 2021 among Italian consumers of bitters, liqueurs, and spirits, old Millenials were the generation with the highest share of online purchases of spirits, at 20 percent. On the other hand, Baby Boomers were the generation with the lowest share of online alcohol purchases, just 12 percent.

Share of consumers who purchased spirits online in Italy in 2021, by generation

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Release date

November 2021

Region

Italy

Survey time period

2021

Number of respondents

1,800 respondents

Special properties

consumers of bitters, liqueurs and spirits

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