Mexico: e-fashion buyers by shopping event 2020

When asked if they had purchased fashion items during the commercial events organized for the holiday season, 39 percent of Mexican users stated having done so on El Buen Fin. While purchases in this category lost a bit of steam during Black Friday, they picked up again for Christmas, rising to 44 percent of respondents.

Share of buyers who purchased fashion items online during the holiday season in Mexico in 2020, by shopping event

Characteristic	Share of respondents
El Buen Fin	39%
Black Friday	36%
Christmas	44%

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Release date

July 2021

More information

Region

Mexico

Survey time period

February 16 to 23, 2021

Age group

18 years and older

Special properties

online purchase only

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The source does not provide the number of respondents for this question. The study included a total of 1,041 respondents.

Original question: "And thinking about the following promotional campaigns, which of the following statements most closely matches your purchases in this period? // and, what type of products have you purchased or contracted in this promotional campaign?" - Moda ("Y pensando en las siguientes campañas promocionales, ¿cuáles de las siguientes afirmaciones se ajusta más a tus compras en este periodo? // y, ¿qué tipo de productos has comprado o contratado en esta campaña promocional?" - Fashion)

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