Market size of online ads in China Q1 2020-Q4 2023

Published by
Lai Lin Thomala,
Feb 5, 2024
In the last quarter of 2023, the market size of China's online advertising was estimated to increase by 9.8 percent from the same period in 2022 to around 233 billion yuan. Short video ads and social media ads remain the backbone of online advertising in China, accounting for over half of the market size.

Market size and growth rate of internet advertising in China from 1st quarter 2020 to 3rd quarter 2023 with an estimates for 4th quarter 2023

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Release date

January 2024

Region

China

Survey time period

Q1 2020 to Q3 2023

Supplementary notes

*Estimate.

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of February 2024).

According to the source, the market size calculation excludes ad formats like live streaming, product placement, sponsorship, etc.

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