Share of online fashion purchases on Zalando in France 2021, by brand
Between October 2020 and September 2021, Nike was the most popular fashion brand on the French platform of Zalando. As a multi-brand platform, Zalando appeared highly fragmented regarding brand presence. However, ten brands accounted for roughly 40 percent of total apparel purchases on Zalando.fr, and Nike had a market share of 6.7 percent.