Facebook is the most well-known social network among internet users in the UK, with a brand awareness of 96 percent. This crown is highly contested, with Instagram and YouTube being recognized by 95% of respondents each. TikTok reaches a brand awareness of 93%, while 90% of adult internet users in the United Kingdom know Snapchat. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading social networks ranked by brand awareness in the United Kingdom in 2024
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (December 4, 2024). Leading social networks ranked by brand awareness in the United Kingdom in 2024 [Graph]. In Statista. Retrieved January 19, 2025, from https://www.statista.com/statistics/1309958/most-well-known-social-networks-in-the-uk/?__sso_cookie_checker=failed
Statista. "Leading social networks ranked by brand awareness in the United Kingdom in 2024." Chart. December 4, 2024. Statista. Accessed January 19, 2025. https://www.statista.com/statistics/1309958/most-well-known-social-networks-in-the-uk/?__sso_cookie_checker=failed
Statista. (2024). Leading social networks ranked by brand awareness in the United Kingdom in 2024. Statista. Statista Inc.. Accessed: January 19, 2025. https://www.statista.com/statistics/1309958/most-well-known-social-networks-in-the-uk/?__sso_cookie_checker=failed
Statista. "Leading Social Networks Ranked by Brand Awareness in The United Kingdom in 2024." Statista, Statista Inc., 4 Dec 2024, https://www.statista.com/statistics/1309958/most-well-known-social-networks-in-the-uk/?__sso_cookie_checker=failed
Statista, Leading social networks ranked by brand awareness in the United Kingdom in 2024 Statista, https://www.statista.com/statistics/1309958/most-well-known-social-networks-in-the-uk/?__sso_cookie_checker=failed (last visited January 19, 2025)
Leading social networks ranked by brand awareness in the United Kingdom in 2024 [Graph], Statista, December 4, 2024. [Online]. Available: https://www.statista.com/statistics/1309958/most-well-known-social-networks-in-the-uk/?__sso_cookie_checker=failed
