Luxury consumers: social media activity related to brands by region Q1 2024

Social media engagement of luxury consumers with brands and services in the 1st quarter 2024, by region

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Release date

April 2024

Region

North America, Europe, Central and South America, APAC, MENA, LAC

Survey time period

Q1 2024

Number of respondents

493 respondents

Age group

18 years and older

Special properties

Affluent and High Net Worth Individuals in Europe, North America, Asia Pacific

Supplementary notes

The survey question was phrased by the source as follows: "Have you participated in any of the following activities in relation to luxury brands and services on social media in the past 3 months?"

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Statistics on " Social media in the Asia-Pacific region "

Other statistics that may interest you Social media in the Asia-Pacific region

Overview

3

Key platforms

5

Mobile market share

5

Meta

3

YouTube

3

TikTok/Douyin

5

Chinese platforms

4

Content creators

4

Consumer behavior

4

Further related statistics

4
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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