Denmark: buy now, pay later downloads 2015-2023

Downloads of the Klarna app accelerated in 2022, as the BNPL app grew closer to the number of downloads of PayPal. This according to an estimate using multiple different buy now, pay later brands from across the world. The Swedish buy now, pay later player expanded to its neighboring countries Norway, Finland, and Denmark between 2005 and 2008, establishing itself early within the Nordics. Buy now, pay later reached a POS payment market share in Denmark of four percent in 2021. This can for a part be attributed to the roll-out of domestic BNPL provider ViaBill.

Biggest buy now pay later (BNPL) apps in Denmark from 2015 up until January 2023, by number of downloads

Characteristic	PayPal*	Klarna	ViaBill
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

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Release date

February 2023

More information

Region

Denmark

Survey time period

January 31, 2023

Special properties

This statistic is the result of research into over 150 different apps used for BNPL across the world. For more information, see the "Details" tab; The apps on display here made up 98.9 percent of all downloads in 2022

Supplementary notes

* Some of the apps under review are not necessarily a "pure" BNPL player: The PayPal app, for example, has a BNPL option built inside of it - called "Pay in 4" - whereas Klarna is devoted solely to BNPL. It is therefore unclear whether these figures are fully comparable.

The names provided are based off multiple publications covering BNPL brands, and focus on BNPL providers with an app. If an app does not feature in the statistic, it is because download figures were too small. Note, however, that the selection of players is not exhaustive and does not include, for example, white labels as these do not have their own app- such as Divido, PayU, and Swap. The apps researched include: