UK: Awareness of online fashion resale platforms among Gen Z in 2021

Published by
P. Smith,
Mar 7, 2024
Perhaps unsurprisingly, Gen Z are more aware of online resale platforms than the general population. However, this trend is much more exaggerated for some platforms than others. According to the findings of a consumer survey, the awareness of Ebay was fairly similar among, but 70 percent of Gen Z respondents had heard of Depop, compared to just one quarter of the overall population.

Share of Gen Z consumers in the United Kingdom (UK) who are aware of online resale platforms compared to overall awareness in 2021

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Release date

April 2022

Region

United Kingdom

Survey time period

May 2021

Number of respondents

1,458 respondents

Special properties

Percentages have been demographically balanced to be nationally representative

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