Viewership of live sports in the U.S. 2021-2025

Published by
Julia Stoll,
Nov 9, 2023
Nearly a half of the U.S. population views live sports, making live sports content some of the most popular and profitable in the television and streaming media markets. This viewership is forecast to increase from 2021 to 2022, and is expected to continue to grow steadily in both number and population share by 2025.

Number and share of live sports viewers in the United States from 2021 to 2025

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Release date

April 2022

Region

United States

Survey time period

February 2021

Special properties

individuals of any age who watch live sports content at least once per month over the course of the season of at least one sport; excl. highlight viewing and viewing of non-live content; excl. eSports; excl. Olympics content

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Statistics on " Sports on TV in the U.S. "

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Other statistics that may interest you Sports on TV in the U.S.

Viewers

4

NFL

8

NFL - Super Bowl

8

NBA & WNBA

8

NHL

4

MLB

5

Soccer

6

Other sports

7

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Topics

Sports on TVNational Football League (NFL)Advertising in the United StatesNational Basketball Association (NBA)Television in the United States
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