Preferences for viewing live sports among U.S. viewers 2022
As of 2022, preferred viewing platforms among U.S. sports fans for watching live sports is generationally split. Among 55 to 64-year-old viewers, traditional broadcast television is strongly preferred for viewing over streaming services. The opposite is true among 18 to 34-year-olds, as well as overall U.S. viewers. Another large proportion of viewers across all age groups, however, reported that they do not have a preference for a viewing platform when tuning in to live sporting events.