In the second half of 2022, the global brand risk rate of desktop display advertising stood at 1.7 percent. For mobile web display, the brand risk rate amounted to 2.4 percent.
Programmatic advertising brand risk rate worldwide in 2nd half 2022, by format and device
Characteristic
Brand risk rate
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Integral Ad Science. (May 31, 2023). Programmatic advertising brand risk rate worldwide in 2nd half 2022, by format and device [Graph]. In Statista. Retrieved September 13, 2024, from https://www.statista.com/statistics/1310643/desktop-display-brand-risk-rate/
Integral Ad Science. "Programmatic advertising brand risk rate worldwide in 2nd half 2022, by format and device." Chart. May 31, 2023. Statista. Accessed September 13, 2024. https://www.statista.com/statistics/1310643/desktop-display-brand-risk-rate/
Integral Ad Science. (2023). Programmatic advertising brand risk rate worldwide in 2nd half 2022, by format and device. Statista. Statista Inc.. Accessed: September 13, 2024. https://www.statista.com/statistics/1310643/desktop-display-brand-risk-rate/
Integral Ad Science. "Programmatic Advertising Brand Risk Rate Worldwide in 2nd Half 2022, by Format and Device." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/1310643/desktop-display-brand-risk-rate/
Integral Ad Science, Programmatic advertising brand risk rate worldwide in 2nd half 2022, by format and device Statista, https://www.statista.com/statistics/1310643/desktop-display-brand-risk-rate/ (last visited September 13, 2024)
Programmatic advertising brand risk rate worldwide in 2nd half 2022, by format and device [Graph], Integral Ad Science, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/1310643/desktop-display-brand-risk-rate/
