In 2022, about 85 percent of representatives of business companies and advertising agencies in Russia paid to promote their content on social an advertising networks. Less than one half of the survey participants reported to run a company's own blog or brand medium.
How do you make sure your created content reaches the consumer?
The original question was phrased as follows: "Расскажите, что вы делаете, чтобы созданый контент находил своего потребителя?"
The total number of survey respondents amounted to 287 Yandex clients and partners who were marketing specialists (large and medium-sized business) and advertising agency employees as well as IAB Russia members.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Yandex.Zen, & IAB Russia, & Various sources (Yandex.Disk). (April 13, 2022). How do you make sure your created content reaches the consumer? [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1310752/most-common-content-marketing-promotion-methods-russia/
Yandex.Zen, und IAB Russia, und Various sources (Yandex.Disk). "How do you make sure your created content reaches the consumer?." Chart. April 13, 2022. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1310752/most-common-content-marketing-promotion-methods-russia/
Yandex.Zen, IAB Russia, Various sources (Yandex.Disk). (2022). How do you make sure your created content reaches the consumer?. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1310752/most-common-content-marketing-promotion-methods-russia/
Yandex.Zen, and IAB Russia, and Various sources (Yandex.Disk). "How Do You Make Sure Your Created Content Reaches The Consumer?." Statista, Statista Inc., 13 Apr 2022, https://www.statista.com/statistics/1310752/most-common-content-marketing-promotion-methods-russia/
Yandex.Zen & IAB Russia & Various sources (Yandex.Disk), How do you make sure your created content reaches the consumer? Statista, https://www.statista.com/statistics/1310752/most-common-content-marketing-promotion-methods-russia/ (last visited October 15, 2024)
How do you make sure your created content reaches the consumer? [Graph], Yandex.Zen, & IAB Russia, & Various sources (Yandex.Disk), April 13, 2022. [Online]. Available: https://www.statista.com/statistics/1310752/most-common-content-marketing-promotion-methods-russia/
