Among pages with desktop display ad impressions, content related to alcohol was registered on 29 percent of pages presenting content posing a threat to brands in Germany in the second half of 2021. This was the largest brand safety threat in Germany in that period of time. Content aimed at adults only was the second largest, with 28.7 percent of such pages.
Distribution of pages with desktop display ad impressions registered around content posing a threat to brands in Germany in 2nd half 2021, by threat category
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Integral Ad Science. (March 30, 2022). Distribution of pages with desktop display ad impressions registered around content posing a threat to brands in Germany in 2nd half 2021, by threat category [Graph]. In Statista. Retrieved October 11, 2024, from https://www.statista.com/statistics/1310772/desktop-display-brand-risk-category-germany/
Integral Ad Science. "Distribution of pages with desktop display ad impressions registered around content posing a threat to brands in Germany in 2nd half 2021, by threat category." Chart. March 30, 2022. Statista. Accessed October 11, 2024. https://www.statista.com/statistics/1310772/desktop-display-brand-risk-category-germany/
Integral Ad Science. (2022). Distribution of pages with desktop display ad impressions registered around content posing a threat to brands in Germany in 2nd half 2021, by threat category. Statista. Statista Inc.. Accessed: October 11, 2024. https://www.statista.com/statistics/1310772/desktop-display-brand-risk-category-germany/
Integral Ad Science. "Distribution of Pages with Desktop Display Ad Impressions Registered around Content Posing a Threat to Brands in Germany in 2nd Half 2021, by Threat Category." Statista, Statista Inc., 30 Mar 2022, https://www.statista.com/statistics/1310772/desktop-display-brand-risk-category-germany/
Integral Ad Science, Distribution of pages with desktop display ad impressions registered around content posing a threat to brands in Germany in 2nd half 2021, by threat category Statista, https://www.statista.com/statistics/1310772/desktop-display-brand-risk-category-germany/ (last visited October 11, 2024)
Distribution of pages with desktop display ad impressions registered around content posing a threat to brands in Germany in 2nd half 2021, by threat category [Graph], Integral Ad Science, March 30, 2022. [Online]. Available: https://www.statista.com/statistics/1310772/desktop-display-brand-risk-category-germany/
