Top ad elements capturing Black audiences' attention in the U.S. 2021
According to a survey conducted among Black consumers in the United States in March 2021, 76 percent of respondents said the representation of people like themselves in an ad was an element that captured their attention. This was followed by 67 percent citing celebrity endorsement by someone from their ethnic or racial group, while 65 percent cited ads featuring influencers from their ethnic or racial group.
