According to a survey conducted among Black consumers in the United States in March 2021, 76 percent of respondents said the representation of people like themselves in an ad was an element that captured their attention. This was followed by 67 percent citing celebrity endorsement by someone from their ethnic or racial group, while 65 percent cited ads featuring influencers from their ethnic or racial group.
Leading advertising elements capturing the attention of Black audiences in the United States as of March 2021
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MarketingCharts. (November 16, 2021). Leading advertising elements capturing the attention of Black audiences in the United States as of March 2021 [Graph]. In Statista. Retrieved January 17, 2025, from https://www.statista.com/statistics/1310868/ad-elements-capturing-black-audiences-attention-us/?__sso_cookie_checker=failed
MarketingCharts. "Leading advertising elements capturing the attention of Black audiences in the United States as of March 2021." Chart. November 16, 2021. Statista. Accessed January 17, 2025. https://www.statista.com/statistics/1310868/ad-elements-capturing-black-audiences-attention-us/?__sso_cookie_checker=failed
MarketingCharts. (2021). Leading advertising elements capturing the attention of Black audiences in the United States as of March 2021. Statista. Statista Inc.. Accessed: January 17, 2025. https://www.statista.com/statistics/1310868/ad-elements-capturing-black-audiences-attention-us/?__sso_cookie_checker=failed
MarketingCharts. "Leading Advertising Elements Capturing The Attention of Black Audiences in The United States as of March 2021." Statista, Statista Inc., 16 Nov 2021, https://www.statista.com/statistics/1310868/ad-elements-capturing-black-audiences-attention-us/?__sso_cookie_checker=failed
MarketingCharts, Leading advertising elements capturing the attention of Black audiences in the United States as of March 2021 Statista, https://www.statista.com/statistics/1310868/ad-elements-capturing-black-audiences-attention-us/?__sso_cookie_checker=failed (last visited January 17, 2025)
Leading advertising elements capturing the attention of Black audiences in the United States as of March 2021 [Graph], MarketingCharts, November 16, 2021. [Online]. Available: https://www.statista.com/statistics/1310868/ad-elements-capturing-black-audiences-attention-us/?__sso_cookie_checker=failed
