A worldwide survey conducted with affluent consumers in the third quarter of 2023 revealed that overall, female consumers interacted more with luxury brands and services on social media. More than half of female respondents surveyed for the study said they followed a brand and liked or recommended it to a friend.
October 2023
Worldwide
Q3 2023
485 respondents
18 years and older
The survey question was phrased by the source as follows: "Have you participated in any of the following activities in relation to luxury brands and services on social media in the past 3 months? Please select all that apply."
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Business Solutions including all features.
Overview of the luxury goods market
Ad spend from selected luxury brands
Luxury brands on social media
Influencer marketing
Consumer perspective
