In 2024, Brazil was the largest programmatic advertising market in Latin America, with spending estimated at over eight billion U.S. dollars, followed by Mexico and Argentina, with approximately 4.6 billion and 1.4 billion dollars, respectively.
Leading programmatic advertising markets in Latin America in 2024, by spending
(in million U.S. dollars)
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Statista. (March 5, 2024). Leading programmatic advertising markets in Latin America in 2024, by spending (in million U.S. dollars) [Graph]. In Statista. Retrieved October 05, 2024, from https://www.statista.com/statistics/1310921/programmatic-ad-spend-latin-america/
Statista. "Leading programmatic advertising markets in Latin America in 2024, by spending (in million U.S. dollars)." Chart. March 5, 2024. Statista. Accessed October 05, 2024. https://www.statista.com/statistics/1310921/programmatic-ad-spend-latin-america/
Statista. (2024). Leading programmatic advertising markets in Latin America in 2024, by spending (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 05, 2024. https://www.statista.com/statistics/1310921/programmatic-ad-spend-latin-america/
Statista. "Leading Programmatic Advertising Markets in Latin America in 2024, by Spending (in Million U.S. Dollars)." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/1310921/programmatic-ad-spend-latin-america/
Statista, Leading programmatic advertising markets in Latin America in 2024, by spending (in million U.S. dollars) Statista, https://www.statista.com/statistics/1310921/programmatic-ad-spend-latin-america/ (last visited October 05, 2024)
Leading programmatic advertising markets in Latin America in 2024, by spending (in million U.S. dollars) [Graph], Statista, March 5, 2024. [Online]. Available: https://www.statista.com/statistics/1310921/programmatic-ad-spend-latin-america/