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Instagram: favorite types of posts for global users 2022

Published by L. Ceci, May 30, 2022
According to a global online survey conducted in 2022, 51 percent of weekly Instagram users said that they wanted to see funny content on the social media platform. Additionally, roughly half of all respondents said that they wanted to see creative content, whilst 43 percent said they wanted to see informative content on Instagram. Moreover, a third of users wanted to see engaging content on the photo and video sharing app.

Preferred types of content on Instagram according to users worldwide as of February 2022

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Source

Use Ask Statista Research Service

Release date

April 2022

Region

Worldwide

Survey time period

February 2022

Number of respondents

5,747 respondents

Age group

16-64 years

Special properties

weekly Instagram users

Method of interview

Online survey

Supplementary notes

Original question: "Which of the following describes the type of content you would like to see on Instagram?"

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Statistics on " Social media usage worldwide "

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Statistics on Social media usage worldwide

Overview

4

Regional overview

5

Leading social media

7

Usage

6

Facebook

8

Instagram

7

TikTok

8

Social media marketing and advertising

8

Data requests

7

Further related statistics

21

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Topics

Social mediaSmartphonesMobile app usageInternet usage worldwideMobile internet usage worldwide
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