Luxury consumers: opinions on sustainability of renting goods Q1 2024, by gender
According to the results of a survey conducted among affluent and high net worth individuals in the first quarter of 2024, renting goods was generally considered a sustainable and environmentally-friendly practice. Nearly 60 percent of the surveyed female consumers said that they found renting goods sustainable and environmentally-friendly, rating this practice 4 and above on a scale of 1 to 5. This share was slightly lower among male consumers.