Online order frequency by generation Germany 2021

In 2021, almost 42 percent of Gen Z respondents in Germany ordered something online at least once a month, while 14.5 percent did so at least once a week. The same was true for 15.2 percent of Millennials (Gen Y). Among those aged between 41 and 55 years (Gen X), only 12.2 percent shopped online at least once a week. The figures are based on a survey conducted in Germany.

Generations in Germany in 2021, by online order frequency within the last 12 months

Characteristic	Gen Z (14-25 years)	Gen Y (26-40 years)	Gen X (41-55 years)
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Release date

November 2021

More information

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

The various labels for the generations refer to the birth years of the respondents. Classification differs depending on the source, the most widely used are presented in the statistic.

Generation Z: persons who were 12 to 25 years old at the time of the survey and born between 1996 and 2009.
Generation Y: persons who were 26 to 40 years old at the time of the survey and born between 1981 and 1995. This generation is often referred to as Millennials.
Generation X: persons who were 41 to 55 years old at the time of the survey and born between 1966 to 1980.

As the Verbrauchs- und Medienanalyse (Consumption and media analysis) includes data on the population aged 14 and older, the complete age span of Generation Z cannot be displayed.

Information on total sample:
2021: 23,299 respondents, projection to 70.54 million people

Information on target group "Generation Z (14 to 25 years)":
Projection to 9.91 million people

Information on target group "Generation Y (26 to 40 years)":
Projection to 15.82 million people

Information on target group "Generation X (41 to 55 years)":
Projection to16.93 million people

Further information on methodology available here.