According to a survey among affluent consumers in Asia in the fourth quarter of 2024, almost four percent of the respondents were willing to pay over five percent more for sustainable luxury products. On the other hand, around 24.3 percent of the respondents were not prepared to pay anymore.
Willingness of affluent consumers to pay more for sustainable luxury in Asia from 1st quarter 2023 to 4th quarter 2024
affluent and high net worth individuals from China, Hong Kong, Japan, and Singapore
Supplementary notes
This question was phrased by the source as follows: "Would you be prepared to pay more for a product which positions itself as sustainable luxury? If so, how much more would you pay?"
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Altiant. (January 1, 2025). Willingness of affluent consumers to pay more for sustainable luxury in Asia from 1st quarter 2023 to 4th quarter 2024 [Graph]. In Statista. Retrieved February 08, 2025, from https://www.statista.com/statistics/1311323/asia-willingness-of-consumers-to-pay-more-for-sustainable-luxury/?__sso_cookie_checker=failed
Altiant. "Willingness of affluent consumers to pay more for sustainable luxury in Asia from 1st quarter 2023 to 4th quarter 2024." Chart. January 1, 2025. Statista. Accessed February 08, 2025. https://www.statista.com/statistics/1311323/asia-willingness-of-consumers-to-pay-more-for-sustainable-luxury/?__sso_cookie_checker=failed
Altiant. (2025). Willingness of affluent consumers to pay more for sustainable luxury in Asia from 1st quarter 2023 to 4th quarter 2024. Statista. Statista Inc.. Accessed: February 08, 2025. https://www.statista.com/statistics/1311323/asia-willingness-of-consumers-to-pay-more-for-sustainable-luxury/?__sso_cookie_checker=failed
Altiant. "Willingness of Affluent Consumers to Pay More for Sustainable Luxury in Asia from 1st Quarter 2023 to 4th Quarter 2024." Statista, Statista Inc., 1 Jan 2025, https://www.statista.com/statistics/1311323/asia-willingness-of-consumers-to-pay-more-for-sustainable-luxury/?__sso_cookie_checker=failed
Altiant, Willingness of affluent consumers to pay more for sustainable luxury in Asia from 1st quarter 2023 to 4th quarter 2024 Statista, https://www.statista.com/statistics/1311323/asia-willingness-of-consumers-to-pay-more-for-sustainable-luxury/?__sso_cookie_checker=failed (last visited February 08, 2025)
Willingness of affluent consumers to pay more for sustainable luxury in Asia from 1st quarter 2023 to 4th quarter 2024 [Graph], Altiant, January 1, 2025. [Online]. Available: https://www.statista.com/statistics/1311323/asia-willingness-of-consumers-to-pay-more-for-sustainable-luxury/?__sso_cookie_checker=failed