Italy: share of time spent with selected media and online activities 2021
Between January and November 2021, users in Italy spent the largest share of their media time watching linear TV, with each user in the country spending on average 76 percent of their time engaging with this media. Online entertainment content and social media activities occupied approximately eight percent of the total time spent by each user, respectively. By comparison, online gaming only made up two percent of users' engagement in Italy.