U.S. purchasing in-game virtual goods blockchain 2021

Being able to track in-game purchases on the blockchain is not a mainstream draw for gamers. A December 2021 survey of digital content buyers in the United States found that for more than a third of respondents, their interest would increase regarding the purchase of virtual goods if the goods were tracked on the blockchain. However, almost six in ten respondents stated that this would not affect their in-game purchases.

Change in gaming purchases if acquiring in-game virtual goods would be possible to track on the blockchain among adults in the United States as of December 2021

Characteristic	Share of respondents
It would increase	35%
It would stay the same	59%
It would decrease	6%

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Release date

January 2022

More information

Region

United States

Survey time period

December 14 to 30, 2021

Number of respondents

723 respondents

Age group

16 years and older

Special properties

among those who make purchases on any platform

Method of interview

Online survey

Supplementary notes

Original question: "How would your interest in acquiring virtual goods within games increase if you could track the purchase, sale, or trade of your virtual goods on the blockchain?" (Among those who make purchases on any platform; N=723; Those who said “I’m not familiar enough with blockchain to answer” n=117)

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