During a global survey of social media marketers released in 2023, 56 percent of responding industry professionals stated they would increase their video activities on Instagram in the following 12 months, while 59 percent said they planned to do so on YouTube.
Planned changes in use of selected video platforms for social media marketing purposes worldwide as of January 2023
Characteristic
Planning to increase activity in next 12 months
Planning to decrease activity in next 12 months
No plans to use
Stay the same
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Social Media Examiner. (May 15, 2023). Planned changes in use of selected video platforms for social media marketing purposes worldwide as of January 2023 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1312068/use-of-video-social-media-marketers-worldwide-by-platform/
Social Media Examiner. "Planned changes in use of selected video platforms for social media marketing purposes worldwide as of January 2023." Chart. May 15, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1312068/use-of-video-social-media-marketers-worldwide-by-platform/
Social Media Examiner. (2023). Planned changes in use of selected video platforms for social media marketing purposes worldwide as of January 2023. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1312068/use-of-video-social-media-marketers-worldwide-by-platform/
Social Media Examiner. "Planned Changes in Use of Selected Video Platforms for Social Media Marketing Purposes Worldwide as of January 2023." Statista, Statista Inc., 15 May 2023, https://www.statista.com/statistics/1312068/use-of-video-social-media-marketers-worldwide-by-platform/
Social Media Examiner, Planned changes in use of selected video platforms for social media marketing purposes worldwide as of January 2023 Statista, https://www.statista.com/statistics/1312068/use-of-video-social-media-marketers-worldwide-by-platform/ (last visited July 27, 2024)
Planned changes in use of selected video platforms for social media marketing purposes worldwide as of January 2023 [Graph], Social Media Examiner, May 15, 2023. [Online]. Available: https://www.statista.com/statistics/1312068/use-of-video-social-media-marketers-worldwide-by-platform/