Consumers more concerned about sustainability 2022

According to a survey in April 2022, China has the highest share of active and casual lifestyle brand purchasers who are more concerned about the sustainability of products than they were the previous year, with 80 percent of respondents making this claim. The United States had the lowest share with 67 percent.

Share of lifestyle brand consumers who care more about the sustainability of products in 2022 than they did a year ago in selected countries

Characteristic	Share of consumers
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Release date

May 2022

More information

Region

Worldwide

Survey time period

April 15 to 25, 2022

Number of respondents

10,004 respondents

Age group

18 to 55

Special properties

Among active/casual lifestlyle brand purchasers

Supplementary notes

Responses were sampled and weighted to be demographically representative for their age groups according to published population statistics for age, gender, region, education, race, and income in the U.S., and age, gender, region, and education in the UK, Italy, Germany, France, and China.
The survey count breakdown is as follows: U.S. 4,679; UK 1,099; Italy 1,074; Germany 1,036; France 999; China 1,117.

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