Consumers more concerned about sustainability 2023

According to a survey ran in October 2023, France had the highest share of active and casual lifestyle brand purchasers who were more concerned about the sustainability of products than they were the previous year, with over three-quarters of respondents making this claim. Germany had the lowest share with 64 percent.

Share of lifestyle brand consumers who care more about the sustainability of products in 2023 than they did a year ago in selected countries

Characteristic	Share of consumers
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Release date

December 2023

More information

Region

Worldwide

Survey time period

October 23 to 30, 2023

Number of respondents

11,551 respondents

Age group

18 to 55

Special properties

Among active/casual lifestlyle brand purchasers

Supplementary notes

Responses were sampled and weighted to be demographically representative for their age groups according to published population statistics for age, gender, region, education, race, and income in the U.S., and age, gender, region, and education in the UK, Italy, Germany, and France.
The survey count breakdown is as follows: U.S. 6,053; UK 1,039; Italy 1,044; Germany 1,068; France 945.

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