Leading social media, apps, and online platforms in Italy 2022, by age group

Published by Laura Ceci, Nov 13, 2023
In 2022, WhatsApp was the most used social media and communication app among all internet users in Italy, with almost 84 percent of respondents reporting engaging with the platform. Users aged between 14 and 29 presented a higher usage rate than the average country's digital population in all examined platforms, social media, and mobile apps. WhatsApp and YouTube were the most popular platforms for digital users aged between 14 and 29, while social audio platform Clubhouse was used by approximately three percent of young internet users in Italy.

Most used social media, mobile apps, and online platforms for internet users in Italy in 2022, by age group

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Release date

December 2022

Region

Italy

Survey time period

2022

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