According to a survey conducted among South Korean consumers in 2022, 54 percent of respondents in their twenties considered if other people knew the name of the brand which they were planning to purchase. Considering other people's brand awareness was slightly more common in people aged 20 to 39 years old compared to older generations.
Share of people who considered others knowing the brand name of the item they purchased in South Korea as of February 2022, by age group
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Trendmonitor. (May 25, 2022). Share of people who considered others knowing the brand name of the item they purchased in South Korea as of February 2022, by age group [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1313147/south-korea-consideration-of-others-brand-knowledge-when-buying-by-age/
Trendmonitor. "Share of people who considered others knowing the brand name of the item they purchased in South Korea as of February 2022, by age group." Chart. May 25, 2022. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1313147/south-korea-consideration-of-others-brand-knowledge-when-buying-by-age/
Trendmonitor. (2022). Share of people who considered others knowing the brand name of the item they purchased in South Korea as of February 2022, by age group. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1313147/south-korea-consideration-of-others-brand-knowledge-when-buying-by-age/
Trendmonitor. "Share of People Who Considered Others Knowing The Brand Name of The Item They Purchased in South Korea as of February 2022, by Age Group." Statista, Statista Inc., 25 May 2022, https://www.statista.com/statistics/1313147/south-korea-consideration-of-others-brand-knowledge-when-buying-by-age/
Trendmonitor, Share of people who considered others knowing the brand name of the item they purchased in South Korea as of February 2022, by age group Statista, https://www.statista.com/statistics/1313147/south-korea-consideration-of-others-brand-knowledge-when-buying-by-age/ (last visited October 15, 2024)
Share of people who considered others knowing the brand name of the item they purchased in South Korea as of February 2022, by age group [Graph], Trendmonitor, May 25, 2022. [Online]. Available: https://www.statista.com/statistics/1313147/south-korea-consideration-of-others-brand-knowledge-when-buying-by-age/
