J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowConsumer opinions on LGBTQIA+ representation in brands' ads in Latin America 2023
During a 2023 survey among consumers from Argentina, Brazil, Colombia, Chile, Mexico, and Peru, 37 percent of respondents stated that they believed that brands' advertisements reinforced stereotypes about the LGBTQIA+ community. The acronym stands for lesbian, gay, bisexual, transgender, queer, intersex, asexual, and other sexual orientations and gender identities. According to the same study, 60 percent of consumers in Latin America thought brands' promotion of LGBTQIA+ inclusion was not important at all.
