Advertising spend forecast in CEE 2022-2024, by scenario

Forecast media advertising expenditure in Central and Eastern Europe (CEE) from 2022 to 2024, by scenario

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Source

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Release date

May 2022

Region

CEE

Survey time period

March 2022

Supplementary notes

According to the source, the moderate scenario is its official estimate, while the severe scenario "would apply if the war in Ukraine lasts an exceptionally long time." The source specified that the figures were converted from local currency to U.S. dollars.
All figures are forecast.
The figures include digital, directories, magazines, newspapers, out-of-home (OOH), radio, and TV advertising.
The figures represent data including Russia, Ukraine, and over 20 other countries.

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