Change in frequency at trying new brands in China 2021

Change in frequency of Chinese consumers at trying new brands compared to last year in China as of June 2021

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Release date

March 2022

Region

China

Survey time period

June 2021

Number of respondents

10,140 respondents

Age group

18-65 years

Method of interview

Questionnaire

Supplementary notes

Original survey question: compared with last year, has the frequency at which you tried new brands changed?

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