Leading channels for beauty-related information gathering by women in Japan 2022

Published by
Alexandru Arba,
Jun 13, 2022
In a survey conducted in April 2022 in Japan, 36 percent of women stated that they gathered beauty-related information from Instagram. Instagram was the leading channel and source for beauty-related information among respondents.

Most popular information channels for women to consult beauty trends in Japan as of April 2022

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Release date

May 2022

Region

Japan

Survey time period

April 15 to 20, 2022

Number of respondents

970 respondents

Age group

20 years and older

Special properties

respondents were women; multiple answers possible

Method of interview

Online panel

Supplementary notes

Survey question: "Where do you currently gather beauty-related information such as hairdos from? Please select all items that apply."

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