According to a 2021 survey, an average of 83 percent of U.S. shoppers have used an online coupon before. Among the different age groups surveyed, digital buyers from ages 45 to 60 had the highest usage rate, with 89 percent.
Share of consumers who have ever used online coupons in the United States in 2021, by age group
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Statistics on Digital coupons and deals in the United States
Overview
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- Premium Statistic Leading coupons and rebates websites in the U.S. 2022, based on visit share
- Premium Statistic Sources of inspiration for new products in the U.S. 2022
- Premium Statistic Sources of information about products in the U.S. 2022
- Premium Statistic Number of digital and FSI coupons redeemed in the U.S. 2019-2021
Categories
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- Premium Statistic Main online coupon product categories in the U.S. 2021
- Premium Statistic Share of U.S. consumers that used coupons when ordering takeout 2021, by gender
- Premium Statistic Share of U.S. consumers that bought workout gear using coupons 2021, by gender
- Premium Statistic Share of U.S. consumers that got groceries delivered using coupons 2021, by gender
- Premium Statistic Share of U.S. consumers that got a meal delivered using coupons 2021, by gender
Use and discovery
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- Premium Statistic Shoppers who have used digital and paper coupons in the U.S. 2022, by generation
- Premium Statistic Digital online coupon usage in the U.S. 2021, by age
- Premium Statistic Digital coupon aggregators use frequency in the U.S. 2021
- Premium Statistic Digital coupon aggregators use frequency in the U.S. 2021, by gender
- Premium Statistic Digital coupon aggregators use frequency in the U.S. 2021, by generation
- Premium Statistic Coupon search frequency before buying online in the U.S. 2021
- Premium Statistic Most commonly used social media platforms for finding coupons in the U.S. 2021
- Premium Statistic Most common ways to find coupons among U.S. consumers 2021
Consumer preference
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- Premium Statistic Reasons to redeem digital coupons among U.S. consumers 2021
- Premium Statistic Most common terms for codes used at checkout among U.S. consumers 2021
- Premium Statistic Ways U.S. consumers like to receive food and grocery coupons and promotions 2021
- Premium Statistic Share of U.S. consumers likely to activate digital coupons 2021
- Premium Statistic Complexity of activating digital coupons in the U.S. 2021
- Premium Statistic Helpfulness of activation reminders for digital coupons in the U.S. 2021
- Premium Statistic Coupon source preferences among U.S. shoppers 2021
Mobile usage
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- Premium Statistic Leading shopping apps in the U.S. 2021, by monthly active users
- Premium Statistic Leading discount and offer apps in the U.S. 2022, by downloads
- Premium Statistic Upside app: monthly downloads in the U.S. 2017-2022
- Premium Statistic Fetch Rewards app: monthly downloads in the U.S. 2017-2022
- Premium Statistic Rakuten deals app: monthly downloads in the U.S. 2017-2022
- Premium Statistic Groupon app monthly downloads worldwide 2019-2021, by operating system
Spotlight: Groupon
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Further related statistics
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- Change in online shopping behavior compared to last year Thailand 2022
- Reasons to redeem digital coupons among U.S. consumers 2021
- Helpfulness of activation reminders for digital coupons in the U.S. 2021
- Complexity of activating digital coupons in the U.S. 2021
- Share of U.S. consumers likely to activate digital coupons 2021
- Main online coupon product categories in the U.S. 2021
- Digital coupon aggregators use frequency in the U.S. 2021, by gender
- Digital coupon aggregators use frequency in the U.S. 2021
- Digital coupon aggregators use frequency in the U.S. 2021, by generation
- Consumer online shopping behavior in Costa Rica 2020
- Sustainable online shopping behavior in Austria 2021
- Number of digital and FSI coupons redeemed in the U.S. 2019-2021
- Usage share of top methods to redeem coupons in the U.S. 2021
- Shoppers who have used digital and paper coupons in the U.S. 2022, by generation
- Coupon search frequency before buying online in the U.S. 2021
- Major factors influencing online shopping behavior in Japan 2021
- Coupon source preferences among U.S. shoppers 2021
- Distribution of online shoppers Australia 2022, by age and product type
- Leading online retailers and marketplaces among online shoppers Australia 2022
- Impact of personalization on future online shopping behavior in the U.S. 2022
- Buying frequency for online shoppers Australia 2022
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CouponFollow. (August 18, 2021). Share of consumers who have ever used online coupons in the United States in 2021, by age group [Graph]. In Statista. Retrieved March 22, 2023, from https://www.statista.com/statistics/1314309/us-digital-online-coupon-usage-age/
CouponFollow. "Share of consumers who have ever used online coupons in the United States in 2021, by age group." Chart. August 18, 2021. Statista. Accessed March 22, 2023. https://www.statista.com/statistics/1314309/us-digital-online-coupon-usage-age/
CouponFollow. (2021). Share of consumers who have ever used online coupons in the United States in 2021, by age group. Statista. Statista Inc.. Accessed: March 22, 2023. https://www.statista.com/statistics/1314309/us-digital-online-coupon-usage-age/
CouponFollow. "Share of Consumers Who Have Ever Used Online Coupons in The United States in 2021, by Age Group." Statista, Statista Inc., 18 Aug 2021, https://www.statista.com/statistics/1314309/us-digital-online-coupon-usage-age/
CouponFollow, Share of consumers who have ever used online coupons in the United States in 2021, by age group Statista, https://www.statista.com/statistics/1314309/us-digital-online-coupon-usage-age/ (last visited March 22, 2023)
Share of consumers who have ever used online coupons in the United States in 2021, by age group [Graph], CouponFollow, August 18, 2021. [Online]. Available: https://www.statista.com/statistics/1314309/us-digital-online-coupon-usage-age/