Reasons to buy cosmetics on online platforms in Japan 2021
The possibility of collecting and using loyalty points was the leading reason among consumers in Japan for preferring websites and applications in beauty product purchases over physical store retail. As revealed in a survey conducted in March 2021, more than 51 percent of respondents named loyalty point services as a major reason to buy beauty and cosmetic products online, with other possible benefits and campaigns following behind as a major incentive.
