Share of U.S. consumers likely to activate digital coupons 2021

Published by Statista Research Department, Jun 24, 2022
In a 2021 survey, slightly over 55 percent of shoppers in the United States said they were very likely to activate digital coupons found on retailers' websites or mobile apps. Additionally, nearly 30 percent of respondents were somewhat likely to do so.

Share of consumers likely to activate digital coupons in the United States in 2021

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Source

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Release date

September 2021

Region

United States

Survey time period

August 13, 2021

Number of respondents

1,000 respondents

Age group

18 years and older

Supplementary notes

To the question: “When you see a digital coupon available through a store’s website or in its mobile app, how likely are you to clip the coupon?”

According to the source, “clipping a digital coupon is the process of activating it to see the rewards and limitations.”

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