Complexity of activating digital coupons in the U.S. 2021

Published by Statista Research Department, Jun 23, 2022
In 2021, nearly half of consumers (46.8 percent) from the United States reported that they found it very easy to activate digital coupons on retailer websites and apps. In comparison, only 1.9 percent found the process to be very difficult.

Level of difficulty to clip or activate digital coupons among consumers in the U.S. in 2021

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Source

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Release date

September 2021

Region

United States

Survey time period

August 13, 2021

Number of respondents

1,000 respondents

Age group

18 years and older

Supplementary notes

To the question: “To what extent do you find clipping digital coupons on retailer websites or in-app simple?”

According to the source, “clipping a digital coupon is the process of activating it to see the rewards and limitations.”

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