In 2023, online portal and content platform BuzzFeed generated advertising revenues of 115.62 million U.S. dollars, making advertising the platform's most successful segment ahead of the categories of content and commerce. BuzzFeed's annual revenue in 2023 amounted to 252.67 million U.S. dollars.
Annual revenue generated by BuzzFeed from 2018 to 2023, by segment
(in million U.S. dollars)
Advertising revenues consist primarily of payments received from advertisers for ads distributed against our editorial and news content, including display, pre-roll, and mid-roll video products sold directly to brands and also programmatically. Buzzfeed distributes these ad products across owned and operated sites as well as third-party platforms, primarily Facebook, YouTube, and Apple News.
Content revenues consist primarily of payments received from clients for custom assets, including both long-form and short-form content, from branded quizzes to Instagram takeovers to sponsored content. Revenues for film and TV projects produced by BuzzFeed Studios and Complex Networks are also included here.
Commerce revenues consist primarily of affiliate commissions earned on transactions initiated from Buzzfeed's editorial shopping content. Revenues from experiential and product licensing businesses are also included here.
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BuzzFeed. (March 29, 2024). Annual revenue generated by BuzzFeed from 2018 to 2023, by segment (in million U.S. dollars) [Graph]. In Statista. Retrieved December 07, 2024, from https://www.statista.com/statistics/1314617/buzzfeed-annual-segment-revenue/
BuzzFeed. "Annual revenue generated by BuzzFeed from 2018 to 2023, by segment (in million U.S. dollars)." Chart. March 29, 2024. Statista. Accessed December 07, 2024. https://www.statista.com/statistics/1314617/buzzfeed-annual-segment-revenue/
BuzzFeed. (2024). Annual revenue generated by BuzzFeed from 2018 to 2023, by segment (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 07, 2024. https://www.statista.com/statistics/1314617/buzzfeed-annual-segment-revenue/
BuzzFeed. "Annual Revenue Generated by Buzzfeed from 2018 to 2023, by Segment (in Million U.S. Dollars)." Statista, Statista Inc., 29 Mar 2024, https://www.statista.com/statistics/1314617/buzzfeed-annual-segment-revenue/
BuzzFeed, Annual revenue generated by BuzzFeed from 2018 to 2023, by segment (in million U.S. dollars) Statista, https://www.statista.com/statistics/1314617/buzzfeed-annual-segment-revenue/ (last visited December 07, 2024)
Annual revenue generated by BuzzFeed from 2018 to 2023, by segment (in million U.S. dollars) [Graph], BuzzFeed, March 29, 2024. [Online]. Available: https://www.statista.com/statistics/1314617/buzzfeed-annual-segment-revenue/