Membership fees were the aspect consumers considered most when selecting credit cards according to a survey conducted in Japan from November to December 2021. While around 53.6 percent considered low or no membership fees an important selection criterion, a similar share of consumers made decisions based on loyalty and reward programs.
Factors considered when selecting credit cards in Japan as of December 2021
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Yu-Cho Foundation. (April 4, 2022). Factors considered when selecting credit cards in Japan as of December 2021 [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/1315160/japan-credit-card-selection-decision-factors/
Yu-Cho Foundation. "Factors considered when selecting credit cards in Japan as of December 2021." Chart. April 4, 2022. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/1315160/japan-credit-card-selection-decision-factors/
Yu-Cho Foundation. (2022). Factors considered when selecting credit cards in Japan as of December 2021. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/1315160/japan-credit-card-selection-decision-factors/
Yu-Cho Foundation. "Factors Considered When Selecting Credit Cards in Japan as of December 2021." Statista, Statista Inc., 4 Apr 2022, https://www.statista.com/statistics/1315160/japan-credit-card-selection-decision-factors/
Yu-Cho Foundation, Factors considered when selecting credit cards in Japan as of December 2021 Statista, https://www.statista.com/statistics/1315160/japan-credit-card-selection-decision-factors/ (last visited April 19, 2024)
Factors considered when selecting credit cards in Japan as of December 2021 [Graph], Yu-Cho Foundation, April 4, 2022. [Online]. Available: https://www.statista.com/statistics/1315160/japan-credit-card-selection-decision-factors/