Preference for household shopping in India 2022, by store type

Published by A. Minhas, Nov 1, 2023
According to a survey on the preferences for household shopping in India in April 2022, about 49 percent of respondents chose Reliance fresh, Smart, and Big Bazaar stores for domestic shopping. In contrast, 10 percent of respondents preferred online shopping for domestic purchases.

Preference for household shopping in India as of April 2022, by store type

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Release date

April 2022

Region

India

Survey time period

April 2022

Number of respondents

more than 1,000

Method of interview

Online survey

Supplementary notes

Survey question: Which offline stores do you mainly do your household shopping at?

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