Interest in branded products among Gen Z in the U.S. 2022, by product type
During a 2022 survey carried out among adult Gen Z consumers from the United States, it was found that the age group was most interested in buying products branded by video-streaming services, such as items referencing original series and movies, with more than 60 percent indicating they were at least somewhat interested in such items. Musician-branded products such as album merchandise ranked second, attracting the interest of more than a half of the respondents.