Snapchat: distribution of audiences in the UK 2023, by gender

Published by
Stacy Jo Dixon,
Feb 24, 2023
As of February 2023, 55 percent of Snapchat's audience in the United Kingdom were female, and 44.6 percent were male. Overall, 89 percent of all social media users in the UK had awareness of the brand Snapchat.

Distribution of Snapchat users in the United Kingdom (UK) as of January 2023, by gender

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Release date

January 2023

Region

United Kingdom

Survey time period

January 2023

Special properties

based on Snapchat's advertising audience

Supplementary notes

According to the source: "Gender data are only available for 'female' and 'male' users, but gender audience values may not sum up to the total audience figure, so gender percentages may not sum to 100%"

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