Most overused advertising buzzwords according to marketers worldwide 2022
According to a survey conducted among marketers worldwide in March and April 2022, 24 percent of respondents said they deemed transparency to be the most overused buzzword in advertising. This was followed by 21 percent of respondents citing cookieless and privacy-safe, while future-proof rounded out the top three with 17 percent. Most of the buzzwords mentioned in the dataset have to do with the third-party cookie deprecation process, currently driven by Google and its browser Chrome.
