Search engine market share in South Africa 2024, by engine

Published by
Natalie Cowling,
Feb 26, 2024
Google is the leading search engine in South Africa. As of January 2023, almost 96 percent of the searches on the web were conducted through this search engine. Its closest contender was Bing, with a share of 3.5 percent. Yahoo! ranked third with a share of only 0.2 percent.

Distribution of web traffic in South Africa as of 2024, by search engine

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Release date

February 2024

Region

South Africa

Survey time period

January 2024

Supplementary notes

The source adds that "Figures represent the number of page view referrals originating from each service as a percentage of total page view referrals originating from search engines".

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