In April 2022, the active user penetration rate of Taobao among China's lower-tier market online shoppers exceeded 68 percent, making it the most popular online shopping platform among lower-tier consumers. Pinduoduo, China's leading online discounter, ranked second with an active penetration rate of 52.5 percent.
Active user penetration rate of e-commerce in lower-tier cities in China as of April 2022, by e-commerce platform
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QuestMobile. (June 7, 2022). Active user penetration rate of e-commerce in lower-tier cities in China as of April 2022, by e-commerce platform [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/1316273/china-lower-tier-mobile-shopping-penetration-by-platforms/
QuestMobile. "Active user penetration rate of e-commerce in lower-tier cities in China as of April 2022, by e-commerce platform." Chart. June 7, 2022. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/1316273/china-lower-tier-mobile-shopping-penetration-by-platforms/
QuestMobile. (2022). Active user penetration rate of e-commerce in lower-tier cities in China as of April 2022, by e-commerce platform. Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/1316273/china-lower-tier-mobile-shopping-penetration-by-platforms/
QuestMobile. "Active User Penetration Rate of E-commerce in Lower-tier Cities in China as of April 2022, by E-commerce Platform." Statista, Statista Inc., 7 Jun 2022, https://www.statista.com/statistics/1316273/china-lower-tier-mobile-shopping-penetration-by-platforms/
QuestMobile, Active user penetration rate of e-commerce in lower-tier cities in China as of April 2022, by e-commerce platform Statista, https://www.statista.com/statistics/1316273/china-lower-tier-mobile-shopping-penetration-by-platforms/ (last visited March 28, 2024)
Active user penetration rate of e-commerce in lower-tier cities in China as of April 2022, by e-commerce platform [Graph], QuestMobile, June 7, 2022. [Online]. Available: https://www.statista.com/statistics/1316273/china-lower-tier-mobile-shopping-penetration-by-platforms/