Leading consumer trends that marketers watch out for worldwide 2023

Published by
Valentina Dencheva,
Jul 21, 2023
According to a survey conducted among marketers worldwide in April 2023, 59 percent of respondents said the consumer trend that they were watching out for in the same year was generative artificial intelligence (AI), such as ChatGPT and Dall-E. Another trend was TikTok or social video which was mentioned by 57 percent of the respondents.

Leading consumer trends according to marketers worldwide as of April 2023

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Release date

May 2023

Region

Worldwide

Survey time period

April 2023

Number of respondents

712 respondents

Special properties

across 23 countries representing brands, agencies, media companies, measurement firms, tech platforms, and other marketing industry constituents.

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Statistics on " TV advertising worldwide "

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Overview

4

North America

7

South America

7

APAC

8

Europe

8

Africa

8

Market insights

5

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Topics

Artificial intelligence (AI) use in marketing Programmatic advertising worldwideArtificial intelligence (AI) worldwideMarketing technologyMarketing personalization worldwide
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