Quality of personalized experiences according to global marketers & consumers 2022

Published by
Valentina Dencheva,
Jan 6, 2023
According to a survey conducted among B2C marketers and consumers worldwide in December 2021 and January 2022, 75 percent of marketers said they thought they provided good or excellent personalized experiences, while 48 percent of consumers said they received good or excellent personalized experiences from brands.

Quality of personalized experiences according to marketers and consumers worldwide as of January 2022

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Release date

April 2022

Region

Worldwide

Survey time period

December 2021 and January 2022

Number of respondents

7,500*

Method of interview

Online survey

Supplementary notes

* Among respondents, 3,450 are leading B2C decision makers in key enterprises, 4,500 are consumers.

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Statistics on " Marketing personalization worldwide "

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Overview

6

Marketers' perspective

7

Effectiveness

4

Customers' perspective

5

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Topics

Marketing personalization worldwideContent marketingData usage in marketing and advertisingArtificial intelligence (AI) use in marketing Marketing worldwide
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