LGBTQ+ inclusion improvement ways in media & advertising worldwide 2022

According to a survey conducted in 2021 and in the first quarter of 2022 in the United States, United Kingdom, Canada, Mexico, Italy, Germany, France, Brazil, and Spain, 51 percent of LGBTQ+ respondents said LGBTQ+ inclusion could be improved in media and advertising by avoiding the stereotyping of people in messages transmitted in these channels. This was followed by 46 percent of respondents saying inclusion could be improved by more authentic and realistic depictions of LGBTQ+ people in advertising and programming.

Leading ways LGBTQ+ inclusion can be improved in media and advertising according to respondents in selected economies worldwide between 2021 and the 1st quarter of 2022

Characteristic	LGBTQ+ identiying	Non-LGBTQ+ identifying
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Release date

July 2022

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Region

Worldwide

Survey time period

2021 and Q1 2022

Number of respondents

5,000 respondents

Method of interview

Online survey

Supplementary notes

LGBTQ+ respondents from the United States, United Kingdom, Canada, Mexico, Italy, Germany, France, Brazil, and Spain.
Source indicates LGBTQ+ respondents as respondents who identify as bisexual, gay, lesbian, pan, fluid, queer, questioning, and unsure.

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