Level of concern over ad fraud and quality-related issues APAC 2021, by country
In a survey conducted among media professionals in the Asia-Pacific region in 2021, the level of concern over ad fraud and quality-related issues differed significantly between the four major markets examined. In India, 100 percent of the respondents from brands, agencies, or publishers showed some level of concern over ad fraud, while 30 percent of respondents from Japan stated not to be concerned.
