China: annual spending on live streaming shopping 2022

According to a 2022 survey of Chinese consumers, consumers spent an average of 2,509 yuan on live-streaming shopping annually. Around 18 percent of respondents said they spent less than 1,000 yuan on live commerce in a year, while 18 percent indicated they spent more than 4,000 yuan.

Breakdown of annual live commerce spending in China as of February 2022

Characteristic	Share of respondents
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Release date

May 2022

More information

Region

China

Survey time period

February 2022

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

among respondents from tier-1 to tier-5 cities

Method of interview

Questionnaire

Supplementary notes

One yuan equals to approximately 0.14 U.S. dollars and 0.14 euros (as of October 2022).

The survey is a series of surveys. A total of 2,000 answers were collected from each survey. The first survey was conducted in December 2019, the second survey was conducted in December 2020, and the third survey was conducted in February 2022.

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