Public service news media trust worldwide 2022

A study examining perspectives on news consumption found that whilst trust in public service media was generally high, trust dropped in almost all markets between 2018 and 2022. The biggest drop could be seen in the United Kingdom, where the share of respondents who trusted the BBC dropped by 20 percent, from 75 percent to 55 percent. ABC in Australia and CBC in Canada also saw a substantial decrease in the percentage of trusting news consumers, whereas trust in Swedish public news brands SVT and SR grew in the same time period.

Trust in public service news media brands in selected markets worldwide in 2018 and 2022

Characteristic	2018	2022
Yle (Finland)	86%	84%
DR (Denmark)	83%	81%
NRK (Norway)	82%	80%
RTÉ (Ireland)	80%	74%
ABC (Australia)	78%	66%
CBC (Canada)	76%	59%
BBC (UK)	75%	55%
SVT (Sweden)	71%	76%
SR (Sweden)	71%	75%
ARD (Germany)	69%	67%
ZDF (Germany)	68%	66%
ORF (Austria)	66%	62%
NHK (Japan)	57%	57%
France Télévisions	55%	53%

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Release date

June 2022

More information

Region

Worldwide

Survey time period

2018 and 2022

Number of respondents

2,000 for each market

Special properties

among those who trust the source

Method of interview

Online survey

Supplementary notes

Question: How trustworthy would you say news from the following brands is? Please use the scale below, where 0 is ‘not at all trustworthy’ and 10 is ‘completely trustworthy’. Base: All in 2018 and 2022 that had heard of each brand (n = 2000). Note: Showing scores 6–10 on 10-point scale.

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